Back in 2013, the bathroom industry although the difficulties encountered resistance among many setbacks, but at the same time, there are many enterprises face the challenge in the face of adversity, innovation, has attract people's attention performance. For sanitary ware enterprises, facing the industry environment difficult, if only defense, will only make the situation more passive; only the positive attack, can the effective active. It is in virtue of such consensus, in 2013, the outstanding enterprise in the bathroom industry to explore, and have achieved great innovation in marketing mode.
Micro film -- high strength
With the China improving the quality of Internet users, Internet users self consciousness rise, the majority of users of advertising tolerance is more and more low, especially those hard advertising their stiff, straight, flat, some browsers can even directly to filter these ads. Nowadays, advertisements need to adopt more flexible, more flexible, more acceptable way of marketing, micro film and customized exclusively belong to the brand itself has become the new trend of the marketing industry. In September 23, 2013, domestic well-known brand sanitary ware Monalisa bathroom to a Home Furnishing network together to create the first micro film "secret lover" on the premiere ceremony.
Foreign trade barriers, product accumulation, a series of problems such as weak promotion, is one of the several key problems bathroom industry development in 2013. Especially for many small and medium enterprises, excessive hoarding, the serious influence to the capital operation, finally had to go on the road of low sales promotion. But at the same time, frequent promotion began to make the whole bathroom market appeared to be weak, "promotion" and "not sold" let many sanitary ware enterprises operating conditions more distress. In fact, after the promotion can not become the effective means to enhance the sales of sanitary enterprises, looking for new sales model may not be a good way of breakthrough. Micro film and the rise in recent years is introduced that homeopathy sanitary ware industry.
Micro film not only has the advantages of wide spread and effective interaction, and the manufacture cost compared with the advertising fee at tens of millions more economical, micro film small, there are incalculable power.
Hot spot effect -- Focus
View over the Chinese sanitary ware industry well-known enterprises, even in 2013 this adversity, but most of them still have a lot of sales. There are many reasons for this situation, but the effect of brand fame brought about by the absolute is the key. How to enhance the brand reputation? Different enterprises have different views, but no matter how change, grasp the social focus, improve brand exposure must be effective shortcut to enhance the reputation of the.
View over the Chinese sanitary ware industry well-known enterprises, even in 2013 this adversity, but most of them still have a lot of sales. There are many reasons for this situation, but the effect of brand fame brought about by the absolute is the key. How to enhance the brand reputation? Different enterprises have different views, but no matter how change, grasp the social focus, improve brand exposure must be effective shortcut to enhance the reputation of the.
In 2013, with the "where" Dad to hit, kindly father "Tian Liang" exploded in popularity, and by the endorsement of the Monalisa bathroom homeopathy also gather a high degree of attention; at the same time, some enterprises began to invest in TV dramas, movies, Product placement gradually favored by the young people; and comics, concerts have become the enterprise marketing mode.
As people life rhythm accelerate ceaselessly, sanitary industry plus itself is a low degree of concern about the industry, if not necessary means of propaganda, many brand bathroom even in the bathroom outside the market place to appear in the eyes of the consumer, it also became an obstacle of sanitary products for sale. And to get rid of the dilemma of low visibility, "screen focus" is a great breakthrough road. The popularity and attention high TV programs and TV series of ads broadcast or title, can let the sanitary enterprises in the shortest time to obtain the highest degree of attention. In this way, not only can improve the sanitary ware brand awareness, also can let bathroom enterprises set up a good brand image to potential customers gain more.
Committed to innovation, the courage to break
The breakdown of the sanitary industry marketing, soft advertising from newspapers and magazines propagation speed slow, hard advertising to radio and television, dynamic, and then to today's Micro film, TV series, there are ads high interactivity and propagation velocity, every step, will represent the great cross marketing model sanitary ware industry.
In the face of unfavorable situation 2013 sanitary ware industry abroad resistance, plays a very important role in many excellent bathroom enterprises breakthrough innovation in the marketing mode of the development of the industry progress. At the same time, more sanitary ware enterprises should take the courage to take the first step of the "leader" as the benchmark, grasp the opportunity in the difficulties, the effective methods in the aspects of bold innovation!
The breakdown of the sanitary industry marketing, soft advertising from newspapers and magazines propagation speed slow, hard advertising to radio and television, dynamic, and then to today's Micro film, TV series, there are ads high interactivity and propagation velocity, every step, will represent the great cross marketing model sanitary ware industry.
In the face of unfavorable situation 2013 sanitary ware industry abroad resistance, plays a very important role in many excellent bathroom enterprises breakthrough innovation in the marketing mode of the development of the industry progress. At the same time, more sanitary ware enterprises should take the courage to take the first step of the "leader" as the benchmark, grasp the opportunity in the difficulties, the effective methods in the aspects of bold innovation!
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