Bathroom design integrated with new technology to win the market elements

Recently, New York building designers DIY design 30 chandelier, are pasted with cutting paper after different, such as maps, phone books, novels, magazines and so on different paper, modelling is very bright. Now, the industry has gradually increasing product design input, sanitary industry is no exception.

At present, in the bathroom space fusion examples meet the eye everywhere. With television function surfing bathtub, faucet, shower screen music, and some human pyroelectric infrared sensor device, used in the night can play the function of automatic lighting products is also very attract the attention of consumers. With the development of science and technology, offbeat space bathroom has shower functions from simple to relax, enjoy.

Creative thinking in industrial design training camp
R & D is the golden key to open the door of the future development of the brand, while domestic Chuwei products homogenization problem is serious, Chuwei enterprise R & D management lack of strategic thinking of design. Kitchen engineering committee Chinese Building Decoration Association together with the Tsinghua University in mid 2013 co sponsored a period of 3 months China Chuwei industry leader in the creative training camp. It is reported, this training camp for kitchen tailored around business leaders, "the power of design" and "opportunity and change the" two major themes inspired teaching, industry executives on the industrial design and enhance the kitchen & bath products strategic planning capability.

Personalized products, enterprises to win the market
Sanitary ware products is always by the process designers to design, but with the development of the design industry, more and more people to join the. And now many designers have a tendency to bathroom space design, All flowers bloom together. under the integration of a variety of ideas, the collision between different design ideas, I believe the future will be more personalized bathroom products.

In addition, with the improvement of people's living standard, ceramic sanitary products, more and more Chinese people attach importance to ceramic sanitary products, consumers are increasingly critical. In the era of brand competition, only to achieve a unified brand value of the enterprise, in order to further meet the needs of customers, to realize the benign interaction between consumers and. In the brand concentration degree is low, product homogenization serious situation of the industry, the enterprise should pay more attention to product R & D design and production control standards, with the brand characteristics of their own to win the market.

TAGS:

Bathroom suppliers, Spa and hot tub, Bathroom spas, steam shower cost, factory direct spas, Spas for sale

Decoration market gradually warmer Wei enterprises out of tricks busy promotion

Now, Chinese ceramic sanitary brand more and more enterprises, more and more pressure. As the spell sales, many enterprises began to frequent promotion. Conceivable Festival, the "discount", "buy send" means promotion "mass market, sales promotion is Nothing is too strange., even a bathroom products sold by the catty tricks, in order to seize person eyeball. Below, and small make up a check these promotion methods!

Micro-blog promotion, interactive exchange of popular since 2011, most bathroom enterprises is not only limited to line of promotional materials, publicity and propaganda line check. The modern economic society pay attention to interactive communication, and micro-blog this rookie with their exchange interaction unique by the majority of enterprises of all ages, open the bathroom enterprises official micro-blog, ubiquitous promotional body will greet. And then the derivative implanted "discount, allowing more profits" and other words of the casual game is rich and the promotion form.

Joint promotion, sanitary enterprises Baotuan heating joint promotion means to carry out promotional activities of enterprises or brands more than two. Building materials network that the biggest advantage is to enable members of the Commonwealth to obtain greater promotion effect with less cost, combined promotion can sometimes achieve alone can not achieve the purpose of promotion. Joint promotion will concentrate all the power, to spend a penny to do great things. This trend continued for Chinese sanitary ware enterprise it is a direct and effective method. Although there is competition between enterprises, but face the common problem is mutual win, which can help the enterprise to also give consumers a discount, this is business and consumers are willing to see.

Group purchase promotion, sanitary ware enterprises joined group purchase is refers to the enterprise according to the principle of small profits but quick, quality service to give less than the retail price of the group purchase discount and not purchased separately. Group purchase as a new e-commerce model, sanitary ware industry also is in ceaselessly, group purchase market. In fact, group purchase behavior is very suitable for China market, China consumers have Baotuan, love favorable characteristics, and the group purchase is a kind of commercial pattern is very good to meet consumer buying habits. Although early in the bathroom enterprises group purchase group purchase, many consumers doubt the quality bathroom products, but through nearly two years of sanitary ware group purchase market, although there are doubts, but does not affect sales, a light group purchase promotion prospects.

Bathroom double promotion, improve product sales online promotion spread fast, wide range, save money to do great things, but some consumers do not see the kind, scruples; offline promotion directly and effectively, panic buying site directly stimulate consumer desire to buy, but time-consuming, once the effect is easy to The loss outweighs the gain. So some companies choose double attack, line Qi awesome, to the largest range of radiation consumers and improve product sales.

TAGS:

Bathroom suppliers, Spa and hot tub, Bathroom spas, steam shower cost, factory direct spas, Spas for sale

2013 sanitary industry year-end inventory: ultimate micro marketing

Back in 2013, the bathroom industry although the difficulties encountered resistance among many setbacks, but at the same time, there are many enterprises face the challenge in the face of adversity, innovation, has attract people's attention performance. For sanitary ware enterprises, facing the industry environment difficult, if only defense, will only make the situation more passive; only the positive attack, can the effective active. It is in virtue of such consensus, in 2013, the outstanding enterprise in the bathroom industry to explore, and have achieved great innovation in marketing mode.

Micro film -- high strength

With the China improving the quality of Internet users, Internet users self consciousness rise, the majority of users of advertising tolerance is more and more low, especially those hard advertising their stiff, straight, flat, some browsers can even directly to filter these ads. Nowadays, advertisements need to adopt more flexible, more flexible, more acceptable way of marketing, micro film and customized exclusively belong to the brand itself has become the new trend of the marketing industry. In September 23, 2013, domestic well-known brand sanitary ware Monalisa bathroom to a Home Furnishing network together to create the first micro film "secret lover" on the premiere ceremony.

Foreign trade barriers, product accumulation, a series of problems such as weak promotion, is one of the several key problems bathroom industry development in 2013. Especially for many small and medium enterprises, excessive hoarding, the serious influence to the capital operation, finally had to go on the road of low sales promotion. But at the same time, frequent promotion began to make the whole bathroom market appeared to be weak, "promotion" and "not sold" let many sanitary ware enterprises operating conditions more distress. In fact, after the promotion can not become the effective means to enhance the sales of sanitary enterprises, looking for new sales model may not be a good way of breakthrough. Micro film and the rise in recent years is introduced that homeopathy sanitary ware industry.

Micro film not only has the advantages of wide spread and effective interaction, and the manufacture cost compared with the advertising fee at tens of millions more economical, micro film small, there are incalculable power.

Hot spot effect -- Focus
View over the Chinese sanitary ware industry well-known enterprises, even in 2013 this adversity, but most of them still have a lot of sales. There are many reasons for this situation, but the effect of brand fame brought about by the absolute is the key. How to enhance the brand reputation? Different enterprises have different views, but no matter how change, grasp the social focus, improve brand exposure must be effective shortcut to enhance the reputation of the.

In 2013, with the "where" Dad to hit, kindly father "Tian Liang" exploded in popularity, and by the endorsement of the Monalisa bathroom homeopathy also gather a high degree of attention; at the same time, some enterprises began to invest in TV dramas, movies, Product placement gradually favored by the young people; and comics, concerts have become the enterprise marketing mode.

As people life rhythm accelerate ceaselessly, sanitary industry plus itself is a low degree of concern about the industry, if not necessary means of propaganda, many brand bathroom even in the bathroom outside the market place to appear in the eyes of the consumer, it also became an obstacle of sanitary products for sale. And to get rid of the dilemma of low visibility, "screen focus" is a great breakthrough road. The popularity and attention high TV programs and TV series of ads broadcast or title, can let the sanitary enterprises in the shortest time to obtain the highest degree of attention. In this way, not only can improve the sanitary ware brand awareness, also can let bathroom enterprises set up a good brand image to potential customers gain more.

Committed to innovation, the courage to break
The breakdown of the sanitary industry marketing, soft advertising from newspapers and magazines propagation speed slow, hard advertising to radio and television, dynamic, and then to today's Micro film, TV series, there are ads high interactivity and propagation velocity, every step, will represent the great cross marketing model sanitary ware industry.

In the face of unfavorable situation 2013 sanitary ware industry abroad resistance, plays a very important role in many excellent bathroom enterprises breakthrough innovation in the marketing mode of the development of the industry progress. At the same time, more sanitary ware enterprises should take the courage to take the first step of the "leader" as the benchmark, grasp the opportunity in the difficulties, the effective methods in the aspects of bold innovation!

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